InstaCure Wellness
From an empty foundation to a fully built wellness brand
— identity, content, ads, systems, everything.
Table of Contents
About InstaCure Wellness
InstaCure Wellness is a modern, home-service–focused physiotherapy and wellness brand offering physio, chiro, massage, acupuncture, cupping, and more — built around convenience, care, and clinical excellence.
When we stepped in, there was nothing in place.
No brand.
No identity.
No content.
No website.
No ads.
No system.
No clarity.
Just a concept — and a massive mess waiting to be untangled.
The Challenge
InstaCure needed absolutely everything:
• No existing branding or visual identity
• No social presence
• No content direction
• No website
• No paid marketing
• No tracking, analytics, or lead system
• No messaging clarity
• Zero digital footprint
They didn’t need “help.”
They needed a full brand built end-to-end — from scratch.
Our Role & Approach
We didn’t just “fix” things.
We created the entire brand.
1. Brand Identity Development
• Designed the complete InstaCure visual identity
• Created a clean, medical, modern look
• Defined brand messaging, tone, and personality
• Designed logo variations + branding collateral
2. Website + Landing Pages
• Built the full website from zero
• Created service pages, content structure, and user flow
• Added appointment-based CTAs
• Installed full analytics + tracking
• Optimized for conversions
3. Paid Ads Ecosystem
• Built high-intent Google Ads campaigns
• Ran Meta Ads for awareness & retargeting
• Created all content + creative assets
• Set up CPR/CPL/CTR/ROAS tracking
• Installed conversion tracking across all channels
4. Content Production & Social Media
• Created reels, videos, banners, guides, and educational posts
• Built the social identity and content style
• Delivered a consistent, clean, modern presence
• Established credibility in a competitive healthcare market
5. CRM, Automations & Lead Flow
• Set up lead-capture systems
• Integrated forms, chat, email, and booking touch points
• Improved response times → booking likelihood
• Built retention loops and follow-up flows
The Results
A wellness brand with zero digital footprint now receives real, consistent leads — every month.
• Strong CPR, CPL, CTR across Google & Meta Ads
• Consistent flow of weekly leads
• Brand presence built from absolutely nothing
• Professional identity that looks polished and trustworthy
• High-performing landing pages
• Defined brand story + personality + design system
• Modern, clean, wellness-focused content
From zero clarity to a fully functioning brand —
we didn’t just untangle the mess;
we built the entire system that now powers their growth.
Services Delivered
• Full Brand Identity Design
• Website Development
• Google Ads + Meta Ads
• Content Creation (Reels, Social Graphics, Ads)
• Social Media Direction
• Copywriting & Messaging
• Tracking & Analytics
• CRM + Automations
Client Testimonial
“We started with absolutely nothing. Sid built our brand, website, ads, content — everything. InstaCure exists today because The Mess Marketing created the entire system from the ground up.”
Want to Build a High-Performing Brand From Scratch?
Let’s untangle the chaos and build you something real.
Get Connected.
We welcome you to contact us for more information
about any of our services.