Activa Clinics
Transforming a Multi-Location Healthcare Brand Through
Full-Scale Marketing, Branding & Digital Growth
Table of Contents
About Activa Clinics
Activa Clinics is a leading Canadian healthcare provider specializing in physical rehabilitation, offering physiotherapy, chiropractic care, acupuncture, massage therapy, orthotics, braces, and more.
With 6 clinics across Ontario — Mississauga, Brampton, Kitchener, Hamilton, and Scarborough — Activa serves thousands of patients every year with comprehensive wellness and injury recovery programs.
The Challenge
Before The Mess Marketing took over Activa’s marketing, the company faced significant challenges:
• No digital presence on most platforms
• Zero branding consistency across locations
• No paid advertising or structured lead-generation strategy
• Irregular and inconsistent social media content
• No co-branded partnerships or community engagement
• No website optimization and low online visibility
• Zero internal workflows for content, analytics, or patient reactivation
In short:
Activa had a strong service offering, but no marketing engine to support it.
The entire digital ecosystem was a tangled mess.
Our Role & Approach
As the full-time Marketing Director (and through The Mess Marketing), we built Activa’s entire marketing department from scratch — turning a blank slate into a complete, high-performing system.
Our End-to-End Solution Included:
1. Brand Strategy & Identity
• Established consistent brand guidelines
• Unified color palette, typography, tone of voice
• Redesigned all digital and print assets
• Built a cohesive identity across 6 clinics
2. Digital Marketing Overhaul
• Launched Google Ads campaigns for multiple services
• Launched Meta Ads targeting high-intent audiences
• Built location-specific targeting & tracking
• Set up lead-generation funnels across platforms
3. Organic Social Media Growth
• Created a structured, high-quality content calendar
• Reels, carousels, educational content, and promotions
• Improved daily engagement and follower growth
• Introduced internal content creation processes
4. Content Production
• Designed hundreds of posts, videos, reels, and creatives
• Crafted patient-focused messaging and storytelling
• Shot in-clinic video & photo content
• Built a strong, modern persona for Activa Clinics online
5. Website Revamp & SEO
• Improved UI/UX & page structure
• Fixed technical SEO issues
• Optimized service pages and location visibility
• Increased site speed and page quality scores
6. Analytics, Data & Automations
• Set up Google Analytics, conversion tracking
• Built dashboards for ads, leads, and patient inquiries
• Introduced automated email & SMS flows for:
• Appointment confirmations
• Missed appointments
• Reactivation of old patients (RBP project)
• Workshop/event promotions
7. Partnerships & Community Visibility
• Built co-branded collaboration ideas
• Created event marketing frameworks
• Brought in new promotional opportunities for clinics
The Results
Even though Activa previously had no marketing foundation, within months of building everything from scratch, the results spoke for themselves:
Digital Ads
• High-quality leads generated weekly through Google & Meta
• CPC and CPL dropped significantly after optimization
• Consistent flows of new patient inquiries across all clinics
Website Performance
• Sharp increase in website visitors
• Improved time-on-page and engagement
• Higher booking rates through digital channels
Social Media
• Strong improvement in post quality
• Steady increase in followers & engagement
• High-performing educational reels & promotions
Brand Presence
• Fully unified identity across 6 locations
• Professional, modern, patient-friendly visuals
• Clear, consistent storytelling and positioning
Internal Improvements
• Automated workflows reduced admin load
• Better communication between clinics
• Data-driven decision-making became the norm
Services Delivered
• Brand Strategy & Identity
• Digital Marketing (Google & Meta Ads)
• Design & Creative
• Development & Website Optimization
• Content Production
• Analytics & Tracking
• Automation Workflows
• Co-Branded Partnerships
• Full Marketing Management (Ongoing)
Client Testimonial
“Before Siddharth took over, our marketing was practically non-existent. Today, Activa Clinics has a strong online presence, consistent leads, and a cohesive brand across all our clinics. He built everything from scratch — strategy, ads, content, branding — and transformed how we operate digitally.”
Ready for Results Like This?
Let us untangle your marketing and build a system that grows your business.