MG International Career College
From zero presence to a fully built,
high-performing modern education brand.
Table of Contents
About MG International Career College
MG International Career College is a Toronto-based private career institution offering programs like Google Ads Bootcamp, Hospitality, Healthcare, Business, and much more.
Before we stepped in, their digital footprint was practically nonexistent.
No branding.
No website structure.
No content.
No system.
No strategy.
Just a scattered presence — and a ton of untapped potential.
The Challenge
MG College had one of the biggest messes to untangle:
• Zero brand identity
• No SEO or Google visibility
• Social media accounts inactive
• Website outdated and unstructured
• No content strategy
• No lead flow
• No digital authority
• No student inquiry pipeline
They needed a complete rebuild — from scratch.
Our Role & Approach
We rebuilt their marketing from the ground up:
Our End-to-End Solution Included:
1. Brand Strategy & Positioning
• Built the brand identity from zero
• Defined tone of voice, messaging, and visual consistency
• Created program-based storytelling and positioning
2. Website Overhaul + SEO System
• Redesigned site sections for clarity
• Optimized the new Google Ads Bootcamp page
• Installed proper SEO structure, metadata, and indexing
• Improved mobile UX for student inquiries
• Increased page quality & speed
3. Social Media Presence (Built From Nothing)
• Set up complete content ecosystem
• Created reels, carousels, educational graphics
• Python-style academic aesthetic
• Program-specific content for credibility
• Improved reach, engagement, and brand trust
4. Student Inquiry Lead System
• Added inquiry forms + conversion tracking
• Improved CTA placements
• Strengthened messaging to target local + international students
5. Analytics & Tracking
• Set up GA4
• Set up performance dashboards
• Installed event + conversion tracking
• Optimized organic and paid visibility
The Results
A college with zero digital presence now receives real student inquiries every single week.
• Massive increase in website traffic
• Higher rankings on Google for multiple programs
• Steady flow of student inquiries
• Huge improvement in social media engagement
• Brand looks structured, modern, and trustworthy
• Google Bootcamp page optimized for conversions
We built their entire digital identity —
and transformed them from “invisible online” to “searchable, visible, and credible.”
Services Delivered
• Brand Strategy & Identity
• Website Overhaul
• SEO & Google Optimization
• Content Creation (Reels, Carousels, Banners)
• Social Media Management
• Analytics & Tracking
• Complete Digital Presence Setup
Client Testimonial
Want Your Institution to Stand Out Online?
Let’s build your digital presence from scratch — the right way.
Get Connected.
We welcome you to contact us for more information
about any of our services.