Medica Laser Spa

From scattered presence to a thriving,
high-performing beauty brand.

Table of Contents

About Medica Laser Spa

Medica Laser Spa is a Toronto-based medical aesthetics clinic offering laser hair removal, skin tightening, body contouring, Morpheus8, EvolveX, and premium cosmetic treatments.
Before we stepped in, their marketing was fragmented — no clear branding, inconsistent social presence, and no strong lead-generation engine.

The Challenge

Medica had great services but no system to support growth. Specifically:

• No consistent branding
• Weak online presence
• No proper sales funnel
• No ad strategy
• No retention framework
• No creative direction
• Zero integration between content → ads → bookings

In other words:
A high-potential clinic lost in the noise.
A full digital mess waiting to be untangled.

Our Role & Approach

We rebuilt their marketing from the ground up:

Our End-to-End Solution Included:

1. Brand Strategy & Identity

• Cleaned up their visual identity
• Established a recognizable online persona
• Created standardized aesthetics for all platforms

2. Paid Ads Engine (Google + Meta)

• Built high-intent Google Ads campaigns
• Designed strong Meta sales funnels
• Created all ad creatives, copy, and targeting
• Set up retargeting audiences and promos

3. Promo & Offer Strategy

• Designed seasonal Black Friday, Summer, and New Year offers
• Resulted in multiple sold-out campaigns
• Introduced urgency + value-based frameworks

4. Creative & Content Production

• Reels, videos, carousels, promo graphics
• Story highlights + templates
• Modern, premium brand visuals

5. Website & Landing Page Improvements

• Added proper structure
• Optimized service pages
• Installed tracking + analytics

6. Lead Flow System

• Connected inquiries → bookings
• Improved reply times
• Strengthened retention loops

The Results

A clinic that used to “post randomly” now gets consistent leads every single week.

Not just leads — quality leads.

• Significant increase in new patient inquiries
• Strong CPR/CPL across all campaigns
• Multiple promo campaigns delivered record bookings
• Organic content improved drastically
• Website traffic up majorly
• Brand looks modern, premium, trustworthy

We turned a scattered presence into a high-performing beauty brand with measurable growth.

Services Delivered

• Full Digital Marketing
• Google Ads + Meta Ads
• Brand Strategy & Identity
• Content Creation (Reels, Photos, Graphics)
• Website Support
• Promo Strategy
• Analytics & Tracking

Client Testimonial

“The Mess Marketing completely changed our business. We’ve never had this many inquiries, bookings, or returning clients. The branding, promos, ads — everything works together now. Sid built our marketing system from scratch, and it shows.”

Want to Untangle Your Clinic’s Marketing?

Let’s turn your brand into a revenue engine.

Get Connected.

We welcome you to contact us for more information
about any of our services.